On the complete opposite side of the spectrum from the used car commercial is this Cadillac commercial. Cadillac is generally a more expensive and luxurious automobile brand and obviously gears their ads towards the higher class. So seen in this commercial, a middle aged, high class white man is showing the viewer around his very nice home, which is clearly in the million dollar range and he is possibly part of the extremely rich 1%. While touring the guys house, the man is explaining how in America we work harder than any country out there and that is why he can have all the "stuff" that he has. Cadillac, being a division of General Motors is an American company and branding Americans as extraordinarily hard working is the point here because they are showing off an electric car that is for the "Higher Class". Once the man gets in the car, the car is clearly superior in terms of shininess, excessive bells and whistles and its owned by the guy who has lots of "stuff" and a nice house and is dressed up in a nice suit.
No comments:
Post a Comment