Monday, April 20, 2015

Jaguar Ad

This advertisement from Jaguar is another one that is geared towards the "higher class".  The scene of the commercial is at an airport where a wealthy British man is getting off of his private jet and headed towards his Jaguar.  The people depicted in this ad all have British accents and are discussing why villains in movies typically have British accents, and some of the reasons thrown out are their eye for detail and their distinct style, comparing it to the car but also to the perspective drivers of the vehicle.  The car is trying to show its upper class style by comparing it to the depiction of Brits that Americans see in movies.  They are shown as incredibly wealthy and powerful, and drive cars such as this one.  So the classism here shows rich British white men having all the power in society and they are driving around in these Jaguars.

1 comment:

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