Monday, April 20, 2015

Dancing Chicken Ad

This commercial that I chose is the second one that I picked that shows classism by displaying aspects or tendencies from the "lower class".  This commercial is extremely old, but still relevant and its also quite comical due to the fact that there is a ridiculous dancing chicken trying to sell cars.  The first thing that I notice that brings this commercial down to classism and that "lower class" feel is the simpleness of the ad.  It is just giving the message that you only have to put a small amount of money down to buy one of these cars.  It is also giving the impression that they have cheap used cars.  Now of course this ad seems about 30 years old, so it seems like all if these cars are super dumpy for todays models, but you can tell that they are still older at the time when this was filmed and that these cars are not exactly the top of the line models.  Now to touch on the point of the dancing chicken.  There would never ever be such a thing in a luxury or higher class auto commercial because it is something extremely cheesy and distasteful for luxury.  But for someone in the "lower class" looking to buy a cheaper car, they might find this dancing chicken amusing, and remember "Wayne's Auto Sales" and know that they only have to put $400 down because it was flashing obnoxiously on the screen at them.

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