Ram Truck Commercial

The commercial portrayed here can show classism because the target market for this truck is a rugged hard working man.  Through the whole commercial, the truck is shown as being able to handle hard work by running through various tests towing cargo, a horse trailer, and carrying large amounts of working supplies in the bed.  The classist approach here is that it only shows a middle class working man out in the mid west.  Overall, the company is trying to market to the working class, because generally people who need trucks are those who's jobs rely on them.  Other people who buy trucks are people who have money because trucks are expensive, so a higher class person is looking for a truck to make them appear tougher and more rugged instead of more luxurious and less tough.  But for the most part, people who do manual labor for their every day jobs will need trucks to assist in their work.  So the company shows the driver and owner of the truck doing tough work and making it look cool at the same time so people viewing the commercial can think that if they buy this truck they will be just as good at the work and just as efficient as the guy in this advertisement.  Its also something thats geared towards just men because theres only men in the commercial and typically men drive trucks for work or just their own pleasure if they desire driving a truck.  It is considered out of the ordinary if a woman drives a truck, even if she fits into the middle class labor force.