Used Car Commercial

To be specific, I think that one of the most interesting commercials that I have compiled from the auto industry would be the one titled “July Used Car Commercial”.  This advertisement aired in July of 2014 in the Tacoma, Washington area from a car dealership called Car Pros Kia.  In the ad, the actor or salesman is selling cheap cars that would generally be in the range of a "lower class" individuals and to get his message across he is speaking slowly and gently.  Almost to come across gentler to someone of the lower class, reassuring the customer that the company will finance and doesn't need to do a credit check.  It is also important to point out the simple jingle at the end of the commercial that is very soft and seemingly is trying to be something that anyone could remember by getting it in their head by singing the jingle.  The ad really subjects the lower class by targeting them in ways that make them seem uneducated and in need of a less expensive vehicle.